[ New Products ]

New Charm Bracelet Collection

Today we have added one of our popular charm bracelet collections, pretty acrylic bead bracelets with sparkly crystal rondelles and a silver tone charm. Currently available in 26 different charm designs, these bracelets come in 4 selected colours - black, shimmery pearly white, a pastel mix and a bright colour mix. We offer all sizes from 3-4 years to 4XL.

The little froggy in the photo is...

[ Vilda's World ]

30 Years Ago

The first photo was taken exactly 30 years ago today, 22nd of February 1989 (showing my age here ?). It was my very first month as a young business owner, running a sweet shop/newsagents in Karlstad, Sweden.

A lot has changed, but I love having my own business as much now as I did then. The photo sits above my computer to remind me of how far I’ve come since then. I’m not Jeff Bezos, but I’m o...