News

  Today we have added one of our popular charm bracelet collections, pretty acrylic bead bracelets with sparkly crystal rondelles and a silver tone charm. Currently available in 26 different charm designs, these bracelets come in 4 selected colours - black, shimmery pearly white, a pastel mix and a bright colour mix. We offer all sizes from 3-4 years to 4XL. The little froggy in the photo is one of the new additions. Isn’t it cute? Find them all here: https://vildajewellery.com/product-category/bracelets/charm-bracelets/

  The first photo was taken exactly 30 years ago today, 22nd of February 1989 (showing my age here 🙄). It was my very first month as a young business owner, running a sweet shop/newsagents in Karlstad, Sweden. A lot has changed, but I love having my own business as much now as I did then. The photo sits above my computer to remind me of how far I’ve come since then. I’m not Jeff Bezos, but I’m okay. Still miss that little newsagents though 💕 Unlimited chocolate, what more could a girl want? Love, Helena  

  Our baby is here. The brand new Curvy Girl Collection by Vilda, celebrating beautiful women and girls in every size! For all of us plus size girls and women, who might not always fit into the very limited standard sizes offered by most current fashion jewellery brands. For all of us who want to feel pretty and confident and wear fashion jewellery that really fits, without having to pay ridiculous prices and go to specialist stores. For all of us who want to have access to fun, fresh and colourful everyday bling for the office, the beach, the party,...

  Today we’ve added some pretty new anklets, with glass bicone beads and seed beads in a feminine and elegant design. These are, of course, available in both standard and plus sizes. Perfect for gorgeous summer legs. Yes, I know it doesn’t feel like summer will ever be back right now… but before you know it, it’ll be here and we need to be ready 🙂

  Here we are, regrouped, motivated and ready for a new year! Helena – owner of Vilda, jewellery maker in Sweden and designer Kiersten – assistant, jewellery maker in the UK, wish bracelet expert Andy – tech support, posting and general dogsbody Eddie – well… he’s just a nuisance in the office, really…